It’s undeniable that the current UK Buy-to-Let (BTL) market is rapidly transforming. With the proliferation of rising costs, and tightened lending criteria’s, just how is the BTL market faring? In this article, we’ll explore the current challenges and opportunities in store for Britain’s economic future.
What is “Buy-to-Let”?
BTL investment refers to the purchasing of property for the specific purpose of renting it out.
The most common BTL properties are residential homes including flats, and house shares. For many, it has been an attractive approach to generating passive income and accruing capital over time.
Overview of Britain’s BTL Market
Various factors come into play when considering the viability of a rental market. Areas which see growing populations such as university towns, and urban centres often see a growing demand for rental accommodations. Likewise, areas with thriving job markets often involve the same trends.
One of the most important economic factors across the UK’s economy is the Bank of England’s base rate. Whilst there have been significant decreases since August 2024, rates still appear significantly higher than pre-Covid (2020-2021) levels, potentially driving up rent prices, or leading to remortgaging at much higher rates, forcing landlords to sell.
The surge in various tax changes impacting landlords have also greatly affected the rental market, such as Section 24, implemented in 2020. This removed the right for landlords to deduct the majority of their financial costs – including mortgage interest – from their rental income prior to calculating their tax liability, that is to say, tax must be paid on the gross income from a rental property.
Whilst these challenges raise concerns for many current and aspiring landlords, the UK BTL market continues to make headway. In Q1 2025, there were 58,347 new BTL loans advanced in the UK, valued at £10.5 bn. An incredible 38.6% increase when compared with the same quarter in the previous year.
Interestingly, 2024 also witnessed a record number of new companies set up to hold BTL properties, a 23% increase on what was recorded in 2023, with London being the most popular region in market portfolios.
The UK remains attractive for overseas investors
The UK market is however not without its woes due to the volatility of the global economic environment. Both Brexit and the pandemic saw a decrease of European prospective buyers in London (down to 44% from 55% in 2008) but this has yet to deter serious long-term investors. Chinese investors recorded the strongest annual growth at nearly 13%, alongside proliferating interest from US buyers whose presence has more than doubled since 2008.

Attractive rental yields, and long term capital appreciation still continue to make the UK property market a compelling choice for international investors. Indeed, even cities beyond London are beginning to offer competitive and promising returns. Hong Kongers continue to dominate as overseas investors in the UK, (13.7%) but a steady proliferation of UAE Nationals (5.8%), and Singaporeans (8.2%) is also quite visible.
In such a complex environment, the role of brokers and financial consultants becomes ever more important, helping to navigate the evolving economic landscape of the UK.
Inceo Capital is not authorised by the Financial Conduct Authority, and does not provide advice on regulated mortgage or consumer credit products. All services relate to non-regulated business and investment finance, including bridging loans, buy-to-let-finance and commercial funding.


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